Link exchange and daily updates

In today's SEO best practices you often read about link exchange and you wonder what it is. It is basically the "I scratch your back, you scratch mine" for webmasters. In other words, in order to climb higher in the search engine ranking you need votes from other websites; so if another website is featuring an article about your website, or a PR release, a case study ... etc ... they should link to your site somewhere in the text. It's like saying "I know this website and I recommend visiting it." In return you can do the same for that website on your own website. The more links you have out there to your site the better, more links mean more votes and recommendations to visit your site.


Read the full article on the MillerPierce website.