Listening – the key to being "social"

Social Media has quickly changed the meaning of short term reach and long term success in modern marketing. In today's internet-based society, daily users that had no voice or medium ten years ago have become influencers on an unprecedented scale. In addition, the rate of speed at which their messages reach others through outlets like Twitter, Facebook and WordPress is astonishing. Most consumers enjoy the sense of having their voice recognized and appreciated, especially after exchanging their hard earned money for your product and investing their personal time engaging with your brand.

Companies from every corner of the world are recognizing this shift of voice and are finally engaging. Executives are shifting budgets to embrace unique social mediums that pull the individual consumer's attention through by initiating relevant dialogue and actively listening to the voice of the customer. Ten years ago words like Facebook and Twitter were unheard of. Today, it is relatively impossible to imagine life in a technology-based economy without some type of impact from these communities.

Read the rest of the article here on the MillerPierce blog.