Essential Tips for B2B Marketers on Social Media

Get on Twitter, and actually use it
Most businesses are not on Twitter as it is considered a non-b2b-centric social medium. However, Twitter can have as much impact as Facebook or LinkedIn. Sign up for a Twitter account and start engaging in conversations. Expressing your marketing message in 140 characters can be very hard, but it can be fast and straight to the point as well. Search for keywords related to your business, services, industry, etc ... and join the threads by replying to them. You DON'T need to offer a product to sell right away. Just engage with people, show them that you’re offering free professional advice, this way you will build bridges with your audience and increase their trust in you and in your company/brand. Use the hashtag to link directly to companies or people that share the same interests, services, or products as you provide. And don't forget that on Twitter you can follow anyone.

The benefit of LinkedIn
LinkedIn is growing fast; it is without a doubt the number one source for networking between businesses and employees. With LinkedIn you can view your shared connections with others. This could be a way to find potential clients, see who you have in common and ask for a recommendation or maybe a professional introduction. In the B2B world, "word of mouth" is golden, which makes those shared connections even better. Also don't be afraid to use the "LinkedIn Answers" feature: This is like a knowledge base where active participants and businesses share their knowledge and take part in public discussions.

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